Cannes Lions
Y&R/BRAVO MIAMI, Miami / WENDY'S / 2015
Overview
Entries
Credits
Execution
A simple change to the die cut that creates the clamshell boxes allows people to place their smartphone on the closed clamshell and enjoy whatever content they like, while holding their sandwich with their two hands.
Outcome
Wendy’s has a U.S. patent pending for the design, which will allow it to be the only fast food restaurant in the nation to offer this type of design to its guests. The company plans to roll out the Wendy’sPod packaging design nationwide in stages. (U.S. Patent and Trademark Office Serial No. 62/151,024.)
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