1932. America is in the middle of The Great Depression, trying to build its way out of it. One image became a symbol of hope during this time: Lunch Atop A Skyscraper. And it’s also become one of the most iconic images of New York City. 2021. The world is in the middle of a global pandemic the economy reeling from it. London to New York, British Airways most lucrative and iconic route, allowed to reopen. Hope on the horizon again. So naturally, it needed something iconic to re-launch it: Lunch Atop a Skyscraper – reimagined. Meticulously shot in the same positions as the original, with precise attention to detail to the grain of the image, the clothing, hair, and even the body shapes – difficult when people had put on lockdown weight and were no longer the same size as the undernourished, mainly Irish, immigrants in the original photo.