A launch event at a major community festival brought real Johnson employees out into the community, helping to safeguard the citizens of Barrie. Locally and contextually relevant billboards, transit ads and lawn placards with useful tips and information for protecting their homes, automobiles and families were visible across the city. Over the summer, Johnson representatives conducted ‘random acts of service’ in the community such as helping community members cross streets and even set up for community movie screenings. Essentially, we gave Barrieites a real taste of the kind of dedicated service we provide with our home and auto insurance offerings.

The campaign launched June 29th and response greatly exceeded expectations, with an increase in aided awareness of 18% (that’s without TV), campaign recall of 20%, an increase in consideration of 19% and when we asked if they agree that “Johnson cares about their community”, 39% agreed. In addition, we saw a significant increase in policy signings and website inquiries vs. last year, directly attributed to the campaign. Johnson’s website saw a staggering 164% increase in traffic from the Barrie area, as well as a 59% increase in time on-site. Plus, these results can be 100% attributed to our campaign.