Cannes Lions
HAKUHODO INDONESIA, Jakarta / BII / 2015
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In Indonesia, transferring money abroad is usually a hassle and takes time.
To make the target audience more aware of the feature of BII is Money Transfer, which is fast and reliable. We make radio ads that illustrates the transfer from cities in Indonesia to places abroad. Such as Palembang the city of South Sumatra to Bangkok and Sleman the city of central Java, to Manchester. With the speed and reliability of BII money transfer using Moto GP and F1 to emphasize it.
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