Cannes Lions
TBWA\STOCKHOLM, Stockholm / MIND / 2018
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Research shows that people who suffer from depression experience things darker than they actually are. We let three famous, Swedish artists create covers of famous pop songs that aren't really dark at all, they're about love and life and space travel, but the songs' lyrics can be interpreted in a very dark way if you're depressed. It's The Final Countdown, Take My Breath Away, Bye Bye Bye...
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