In Colombia no radio show focuses on electronic music, so we create one. Working with leading Djs in electronic music scene we built a space to explored trend music and the sound of Absolut.

We activated our digital channels and the Dj's social networks to lead the audience to the video and the Facebook app.

Our Dj's created their own versions of the Greyhound theme, using the app, and invited people through the radio shows to make their own, asking the question: What does Absolut sound like?, the reward: A paid trip to assist SHM concert in Stockholm.

Fans made more than 800 remixes during the 3-week contest, to determine the winner, we teamed up with Neurofocus, to evaluate their neuronal responses.

We even teamed up with a fashion designer to create a collection inspired by the sounds of Absolut Greyhound, presenting it at the nation’s biggest fashion event (ColombiaModa2012).

ABSOLUT VODKA sales exceeded 26% from July to October 2012 compared to the same period of 2011.

The Facebook fans were tripled. Twitter followers increased 50%.

ABSOLUT REMIX app. reached a peak of 14% engagement.

Over 2,000 minutes of video interaction were recorded.

Though Absolut Colombia has 13 times less fans than the brand community in Mexico, the number of remixes made in our app exceeded them by 60%.

The artistic cooperation with the recognized designer was one of the best runway shows in ColombiaModa2012. Today most Colombians know the sound of Absolut.