To illustrate the RAV4’s versatility and adventurous spirit, we showed it seamlessly crossing between two dramatically different environments – city and forest. To create a sense of smooth transition, we visually connected elements from the two worlds (the lightning bolt and tree branch) to create movement in the layout and bring these two worlds closer, just like the RAV4.

Technique: To achieve this, we shot the vehicle in studio, using different lights and weather effects to match each environment. We then composed the final shot digitally, using over 30 different images, comprised of photos we shot specifically for this project and library images.