First Choice needs to gain new users from the existing pool of customers in the market. This year, they want to promote the ’Fastest Approval’ features, which they are the leader in the market right now.

The film starts with a scene where audiences see a quick application approval from someone’s First Choice app. Then the film continues by capturing the feeling of ‘Fast approval’ by telling a metaphorical story of how ‘approval scenarios’ in lives would it be, if they were as fast as First Choice’s approval. The scenarios includes :making up with a girlfriend, asking your dad to spend a night with a boyfriend, and confess to a boss. Normally, these are long, complex scenarios for anyone to get an ‘approval’. But the twist in the film is they are shown as fast, and simple conversations, just like talking while riding motorcycles past each other.

- 10 Million Views within 1 month

- Acquisition rate increases by 31%