Times China Property is one of the biggest real estate company in China. In 2022, the 20th anniversary of the brand, they expect to create a film to communicate with their consumers and increase brand awareness.

We create a short music video called ‘What We Wish’ for everything in the world and its wishes. The wish of a goldfish yearns for the ocean, the wish of polar bear dream about the glaciers never melt，the wish of a robot wants to have a sleep, the wish of pregnant women hope that man could give birth to the baby, the wish of Albert Einstein that his hypothesis of black hole could be proved, the wish of an old lady that she could go back to the youth time, the wish of a mute girl that she could sing loudly……Through the singing of different people and things, the MV shows a vivid and various，absurd but interesting ‘wished world’，and expresses the Times China Property ’s brand attitude of ‘Chasing your dreamed life’.

The brand advocate of Times China Property is ‘To let people realize their wished life’, that is why we put forward the idea of ‘What We Wish’. There are always many beautiful wishes deeply inside every person’s mind, those wishes would drive people to work hard, live and love. Then how about a painting? A fish? If everything has its soul, we believe that everything has its wish.

Through the singing of different people and things, the MV shows a vivid and various，absurd but interesting ‘wished world’，and expresses the Times China Property ’s brand attitude of ‘Chasing your dreamed life’. The MV of ‘What We Wish’ was showed on the 20th Anniversary Concert of Times China, played on 100 meters large screen as the opening film，highly rated by 20,000 live audiences and famous singers (Pu Shu, Wang Feng, Stefanie Sun, Fish Leong, Liang Bo, etc.) presented in the concert. Over 5 million counts of view on China’s social media after the MV released. 62% of brand awareness has been increased due to the MV. Gold Remi at 56th Annual WorldFest-Houston International Film Festival 2023.