To raise awareness about the importance of doing self breast examinations and one mammogram a year, we reminded women that the most important piece of their personal data is the one about their breasts.

We shared a video responding to Facebook’s public apology in order to lead the conversation about personal information and raise awareness about breast cancer.

Under the tagline “What’s on your mind?” we proposed women to talk about the one thing Facebook still doesn’t know.

The results that follow are 100% organic because Facebook banned us from

Promoting the video.

- 3.000.000 views in 72 hours

- 100.000 social media shares

- + 7.000 women signed up for a free mammogram