In recent years, we’ve all had an opportunity to reflect on what matters most: enriching ourselves, our families, and our communities. No wonder 50% of Americans believe that the world will be forever changed by the pandemic.

It was the perfect time for Mastercard to show people that they understood them in a deep and meaningful way. And Messi, a long-time Mastercard ambassador, was the perfect person to launch a timely and relatable conversation, after recently announcing a major life change of his own: an historic move from Barca to PSG.

By exposing Messi’s vulnerable side, we gave fans permission to reflect openly and exchange stories of change and personal growth. Creating a groundswell around priceless that the brand has never seen before – and driving attribution of priceless to Mastercard, by making the brand as culturally relevant as ever.

There are times when we all lose sight of where we’re headed. Especially in recent years, when we’ve all been facing change. And who better to coach us through our fears and doubts than our younger selves. The dreamer inside all of us, that always pushed through to follow our passions.

In this film, we showed the world that even the great Lionel Messi had to overcome those same challenges to follow his passion. By bringing to life his childhood journey from Argentina to Barcelona, at the tender age of 13.

When young Messi finds his future self in the moment before stepping onto his new pitch at PSG, he reminds him of why he does what he does: an undying passion for futbol. It’s the confidence he needs to go forward into his next chapter. A moment that felt truly priceless to millions of fans all around the world.

As the world’s #1 player overcomes the same fears we all face, it gives us the confidence we need to keep pursuing our passions.

The film opens with Messi approaching the pitch to play with PSG for the first time. When he hears his new jersey number announced – numero treinta – he looks back to a time when he embarked on a similar journey: leaving his hometown of Argentina for Barcelona at age 13.

We flashback to the long flight he took, where his seat light turns on: #30. He’s alone and vulnerable. Spanish guitar harkens back to young Messi’s youth – but suddenly drops away, as he exits the airplane into a strange new land.

Here, young Messi finds his future self in the stadium tunnel, and reminds him of the passion that got him there. Messi gathers courage and takes the field in a priceless moment of courage.