To drive the campaign message of Your Privacy, More Protected, the film depicts a private conversation between a father and his son at a vulnerable moment.

While the father is watching the match in a crowded setting, the son, also the goalkeeper for his team, is in the locker room surrounded by teammates. The father watches his son facing a low moment on TV and texts him on WhatsApp. A conversation ensues between them, strengthened and helped by WhatsApp’s multiple layers of privacy features.

With each feature, the crowd around them disappears, cameras turn away, the stadium goes empty, almost making them feel like they are the only two people left in the world.

And with each message our athlete receives from his father, we see his expression go from being nervous to a look of focus, leading him to be motivated for the next half of the match.