In this film we see how we all grow up, cuddling, hugging and caring for animals. We start with a baby, a toddler, and end with adolescents hugging animals.

In the final scene we show another hand cuddling a coat. When the camera pans we reveal the coat being an actual fur collar cuddled by the hand of a adolescent.

The end title appears: When did you stop caring? Support Fur Are Alliance and stop animal cruelty.