Cannes Lions

when the party's over

LITTLE UGLY, Los Angeles / BILLIE EILISH / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Background

This was inspired in the art of a Billie Eilish Fam and developed in conjunction with the artist. The song is simple and emotional and the objective was to find the perfect visual translation to these ideas.

Idea

A white limbo - a glass of darkness. A person struggles to keep this emotion inside of her body.

Strategy

Practical + post production. Mechanical effects and simple visual trickery. A blend of techniques to accomplish a truly unexpected result.

Execution

One day shoot with one week prep. Great collaboration between all departments to execute this effect in a clean and simple way. The scale was small, but the people involved are all professionals at the top of their craft.

Outcome

The video has been seen by over two hundred million people and has become an iconic staple for recent pop culture- featured in street art, Halloween costumes, digital art, parodies, more fan art, etc. This is a good example of how a simple graphic idea can transcend language and cultures.

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