In the “Anthem” spot launching the Hallmark “Care Enough” campaign, we see vignettes of all types of people interacting together set to voiceover explaining all the types of ways you can care and how the beauty of caring for others can make a difference in the world. We see small children making their mom breakfast in bed, a woman giving her umbrella to a homeless man on a rainy street, a young woman shaving her head in support of a sick friend, a music teacher giving lessons to a young student, etc. all illustrating the power of caring.