Life is hectic these days, there seem to be just not enough hours in the day. When we break things we face delays we don’t need and repairs take even more of our precious time. So it's good to know that bigger repairs are quick and easy with new LOCTITE 60 SECONDS. We explore this incredibly efficient use of time – and the brilliant things you can achieve when you got a spare minute at hand.

Our campaign illustrates a few ways to win at this minute – though the core message of „when you have a minute“ showing people dropping everything at hand to make repairs when the time pops up. In everyday situations such as the boxer taking the time to glue a vase between rounds or the driver glueing his surfboard while stuck in traffic. But also in more one off moments: the daredevil using the minute