Cannes Lions
PUBLICIS CONSULTANTS, Paris / FRENCH ROAD SAFETY - DELEGATION A LA SECURITE ET A LA CIRCULATION ROUTIERES / 2013
Overview
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Description
The action of this film takes place in both urban areas and the countryside.
In the streets of a city center, the camera follows a biker and shows the dangers that may befall him at any moment: the door of a parked car suddenly opening in front of him, forcing him to take dangerous action to circumvent the obstacle, the pedestrian crossing without looking or the cars failing to give way or changing lanes without signalling, forcing him to brake and swerve. Anticipation and extreme concentration allow the rider to foil all these traps but ...
... in the country side...
In the countryside, on a nice dry road, motorcyclists tend to change their behavior. The camera shows the biker we have been followed in the city,driving this time on a small road surrounded by fields. Suddenly, he lowers his visor and steps on the gas. The machine accelerates, disappears behind a grove, and we hear the crashing sounds of the accident.
Dealing with both the responsibilities of other road users and the bikers themselves, the film reveals the true numbers when it comes to fatal traffic accidents, .