Cannes Lions

Where it all began

ACTION MEDIA PRODUCTION, Abu dhabi / ETIHAD AIRWAYS / 2019

Presentation Image
Demo Film
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Overview

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Credits

OVERVIEW

Idea

The journey of a visionary man whose origin from a desert who had an ambitious vision. He had a vision to make his country become a great country and one of the best countries in the region and beyond. It started back in 1955. His name was Sheikh Zayed, the Founding Father of UAE.

The Movie was made to show the progress and to reflect the famous quote for Sheikh Zayed

“He who does not know his past cannot make the best of his present and future, for it is from the past that we learn.”

A visionary’s dream continues to soar.

https://www.facebook.com/etihad.airways/videos/1975307629160021/

Execution

It took us three months to work on the video with 4 graphic designers working on the concept and creative line. We've gathered the historical facts and put them together. We've contacted Abu Dhabi TV to get original footage about Sheikh Zayed. We worked on the motion graphic design on Cinema 4D.

It was placed on all social Media and made millions of views

https://www.facebook.com/etihad.airways/videos/1975307629160021/

https://www.youtube.com/watch?v=gtP5BeaYf4U&t=8s

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