Nicaragua´s capital city, Managua, was brought down by a monumental earthquake in 1972. All of its street signs and important reference points, were lost. Managua was rebuilt far away from its original place, and in a very disorganized manner. Since then, getting from here to there, is a funny task for most. You must ask around in order to get to a specific address.

We revive these lost reference points in order to organize the city with street signs. This will set the brand as part of the historical memory of the city.

The streets signs, made by El Gallo Más Gallo, became a permanent part of the city.

All the reference points were uploaded into google maps and a website with each of their own history.

Scale: Managua (the entire capital city)

US $150,000 in earned media

+ 150% social interactions

10% increase in the traffic of all of its stores

The street signs that we build, became the official street signs of the capital city. People can relate each day with our brand.