We brought to life, our slogan “We go wherever the idea takes us”, by showing members of our team going the extra mile to bring great ideas to life. Whether it meant preaching vegetarianism to cannibals or getting an extremist group to embrace western education, we demonstrated how far we are always willing to go. The work has both local and international references.

The first local reference is to Boko Haram; an extremist group whose name loosely translates as “Western Education is a Sin”. We see a lady trying to convince that group to accept western education.

The second local reference is to Biafra, a secessionist group that tried to break away from Nigeria in the late 60s. We see a lady trying the idea of a united Nigeria to their new leader