Currently, Suntory has launched a communication campaign for “HIBIKI” under the concept “dramatic experience”. The campaign is geared towards younger generations and females with little experience of drinking whiskey. The campaign promotes “new ways” of enjoying whiskey with the aim of expanding the market, raising brand awareness, and boosting sales. The brief was to design a sample gift box for “PERRIER HIBIKI” which comes in a set with Perrier. Since “PERRIER HIBIKI” is a gift product exchanged between consumers, the client brief was to focus the design on the “the joy of receiving the gift” along with the “the joy of sending it”.

- We dramatised the excitement of opening the gift box by tying a ribbon around the box.

- We created the shape of the gift box into a flower bud to create relevancy with “dramatic” when opening the box. - The flower shape also represents a “gift”.

- To dramatise the excitement when opening the box, we developed two different tone and manners-Chic matte black on the outer side and metallic gold on the inner side of the box.- By elevating the base of the box, we made the design look as though the two bottles are popping out of the box when the box is opened.

The “Perrier Hibiki” gift box proposed to the consumers a new way of enjoying whiskey. Many people sent and received “Perrier Hibiki” gift boxes to/from friends as gifts.