Cannes Lions
THE PINK FILM COMPANY, London / JOHNNIE WALKER / 2006
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In this beautifully shot commercial we track around the F1 Grand Prix Circuit at Montmelo Barcelona, moments after a race has just finished.The circuit is completely deserted except for the burnt and blackened tire-marks that highlight the race line into each corner. Steadily this racing line and the precision of these tire-marks become the main focus of the commercial. The musical accompaniment of Mozart ‘Agnus Dei’ compliments these images beautifully as we sweep gracefully around the track observing in ever-greater detail the precision and control it takes to win one of the fastest races in the world.
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