1. To design exclusive Limited Edition packaging that would set the Glenfiddich apart as a flagship spirit in global Duty Free outlets and specialist retailers2. To build a range of super premium Limited Edition whisky brands within the Glenfiddich portfolio to give the spirit house luxury premium status3. To design beautiful packaging befitting of the Glenfiddich 50-Year Old, the 40-Year Old and the 30-Year Old.

Benrinnes draws on the terrain of the area’s beautiful heather-adorned landcape and endemic grouse bird, with a specially commissioned wood engraving.

A boxed whisky produced in very limited quantities, it retailed for £200 but is now sold out.