Cannes Lions
White House
MULLENLOWE, Boston / CENTURY 21 / 2017
Overview
Entries
Credits
Overview
Description
To celebrate the election and encourage voting, CENTURY 21 created a listing for the upcoming vacancy in the White House.
Execution
A social post on CENTURY 21’s Facebook feed led viewers to an external site where they could view the property and find their nearest polling office.
Outcome
The campaign resulted in 12,394,450 earned impressions and 2,800 Facebook shares — ultimately taking advantage of the trending presidential election.
Similar Campaigns
12 items
