How could Instagram show that white clothing can be even whiter?

It’s a simple idea: By using the Instagram like by itself we were able to generate better interaction results than the previous posts had.

Insight:

People only realize that the white color of their clothes is not really white when they are able to compare it with a “true white” shade.

Content Strategy: Using striking content to illustrate Vanish Crystal White power effect, supporting the claim “Vanish Crystal White makes whites up to 3 shades whiter”.

How: Deliver creative images to make feel the consumer enlightened and liberated enjoy your whites. Target: people (W 25+).

Disruptive execution: Illustrate the Vanish amazing stain removal in a visually impactful in front of your eyes demo.

By using the Instagram like itself, the user interaction increased comparing to Vanish average number of post likes, considering zero investment.

https://www.instagram.com/p/_b49TbIZT5/ Organic results: 380 Likes, 103 comments 3,73 times more likes and 10,84 times more comments than the average of previous posts on Vanish Instagram.

https://www.instagram.com/p/BDofPzTIZeT/ Organic results: 481 Likes, 13 comments 4,72 times more likes and 1,37 times more comments than the average of previous posts on Vanish Instagram.

https://www.instagram.com/p/BDowMUiIZbo/ Organic results: 128 Likes, 10 comments