Cannes Lions
WHITE POSTER
DENTSU KANSAI, Osaka / THE OSAKA CHAMBER OF COMMERCE AND INDUSTRY/FUMINOSATO SHOPPING STREET COOPERATIVE ASSOCIATION / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
In the shop (MIDORIYA) and Fuminosato shopping street.
Outcome
More than 100 children came to MIDORIYA to doodle on the posters. And they created several of them. In other words, we succeeded in making posters for the shop with virtually no money. This experience also reminded the children of the fun of creating with stationary and brought them back to MIDORIYA again.
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