Cannes Lions
JWT CASABLANCA , Casablanca / CADBURY / 2008
Overview
Entries
Credits
Execution
In this case, the simplicity of the execution is the strength of the creative.
Outcome
This was a very cost-effective solution to advertise Trident White, because all it took was printing small stickers that we stuck on the lights, with a very cheap fee to pay to the cinema for using the lights.It was cheap because this is a new medium, unexplored until today.
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