To show the whitening power of Clorox in public spaces on main city corners.

Show the power of Clorox bleach, speaking from the main city crosswalks by placing a white sticker on them.

After only 3 hours in the streets, thousands of people interacted with us on social networks.

Reaching more than 3 million people.

Clorox remains the market leader and this strategy revitalized the interactions between the brand and consumers on social networks.