Eurobest
COMON, Lisbon / COMON / 2018
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This pioneering study has also given rise to an internationally awarded interactive tool where it is possible to deepen knowledge about this important feeling by exploring all study data in a quick and intuitive way. At www.who-cares.pt each user can segment results by filtering by category, gender, age, income, qualifications and region, thus allowing each brand to have concrete data about its target audience.
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