Cannes Lions

WHO WALKS WHO?

CPB, Sao Paulo / PET LOVE / 2022

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"Who walks who?". Two identical words connected by a single moment. The representation of two beings connected in an unexplainable sense of freedom. Though simple, that line is packed with feelings. Just like the love we get from our pets.

Walking our pet is synonymous with freedom. It’s a moment when we break free from everything that holds us back: Daily life, work, or even our thoughts.

But who provides that moment anyway? Who walks who? Whatever the answer, we already know who feels happier during that moment: both.