For the first time since its return to France, Burger King retraces this dark period of history in a shocking documentary. From the brand’s departure in 1997 to its almost miraculous comeback to France in 2012, this documentary narrates this period, mixing exclusive archives images and impactful testimonials.

This movie is 7 minutes long, so it was important to launch it on an appropriate way to reach on the first place the fans, the ones that are the most likely to watch this kind of content. That's why the movie’s launch started with Burger King fans community, very engaged in social media, and on influencers that were invited to watch the documentary in a movie theatre, in order to generate press coverage. To go beyond the brand community, short extracts of the movie have been broadcasted on web medias during one month, redirecting people to the full lenght version.

4,5 million views

525 000 hours spent watching the film

28 million contacts reached

14 780 shares on social media

110 media clips