Between 1997 and 2012, Burger King left France (true fact). The comeback of the brand has been successful, and the brief for this work has been to remind people

how hard they have suffered from the absence of the Whopper during these terrible 15 years.

The film mixes exclusive archives images and impactful testimonials in order to retrace the historical period between 1997 and 2012, during which the brand was not present in France anymore. It shows for example interviews of a girl named from an iconic product by its parents, of a hardcore fan who has frozen hundreds pieces of this produce to conserve them...

This movie is 7 minutes long, so it was important to launch it on an appropriate way to reach on the first place the fans, the ones that are the most likely to watch this kind of content. That's why the movie’s launch started with Burger King fans community, very engaged in social media, and on influencers that were invited to watch the documentary in a movie theatre, in order to generate press coverage. To go beyond the brand community, short extracts of the movie have been broadcasted on web medias during one month, redirecting people to the full lenght version.