Taylors have launched a range of Coffee Bags so that people don't have to compromise to enjoy a proper coffee, but not enough people know they exist. The campaign aims to drive awareness and trial of the product by shining a spotlight on the genius invention of coffee bags. The campaign entitled, ‘Why didn’t we think of them before?’ features a number of comical scenarios where the idea of coffee bags was scuppered throughout history: from a salesman falling out of a train door, to a Taylors employee constantly being interrupted by a ship’s loud fog horn.