CJ Entertainment is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?

The client did not request changes to our media plan. There was no need to, since all we needed to do was install Wifi devices on the existing poster billboards. We also made sure the new campaign was hassle free. The Wifi poster connected the poster to the mobile device by simply tapping the Wifi network menu. The name of the Wifi network matched the film’s title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.

Wifi poster increased the film’s official website traffic by 28.5%.

Time spent on the websites by Wifi poster visitors was 5 time longer than regular visitors.

The Wifi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.

The client did not request changes to our media plan. There was no need to, since all we needed to do was install Wifi devices on the existing poster billboards. We also made sure the new campaign was hassle-free. The Wifi poster connected the poster to the mobile device by simply tapping the Wifi network menu. The name of the Wifi network matched the film’s title and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.

Wifi poster increased the film’s official website traffic by 28.5%.

Time spent on the websites by Wifi poster visitors was 5 time longer than regular visitors.

The Wifi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made of how many of them led to page views and ultimately to on-line ticket sales.