Cannes Lions

WII

LEO BURNETT ITALY, Milan / NINTENDO / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

To make 3 displays that worked together with the Nintendo Wii remote control: a baseball mat, a sword and a tennis raquet. Each one studied for a specific game.

Outcome

The 3 displays played a major role in both game and console sales figures.

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