We made a poster that can make people take actions in real life.

We focused on the fact that shaking one's head is a specific action of saying 'no'.

In this poster, without any actions, people can't see anything besides the stripes. But by shaking the head people can see the hidden image of animals(panda, deer, eagle).

By this campaign, people will naturally lean that such behaviors will become a power to protect abused wildlife.

We are presenting the audience to take an action for the abuses towards wildlife. Just like the campaign, shaking one's head, saying no and adding their voice can help the abused wildlife.

This campaign caught peoples' attention and eventually expanded such online activities in number. We expect we can continue in rescuing and preventing wildlife. Furthermore, we will have power to change the world.