Cannes Lions
DENTSU MARCOM, Delhi / RAJESH BEDI / 2011
Overview
Entries
Credits
Description
Rajesh Bedi is amongst the finest wildlife photographers of India. He wanted us to design a logo that brings out the essence of his profession in a unique and simple way.
Execution
A wildlife photographer gets one with the nature to click a great picture. We used the same insight and developed a design with an aperture subtly camouflaged in it.
Outcome
The design brought out essence of his profession perfectly and it also got appreciated by a lot of people. Now the logo has even become his identity.