Through the new TV spot of Arcturos, a non-profit organisation, we give a voice to nature. A wolf, a howl, a bear and a deer, appear on screen one after the other, in the middle of the night, with a full moon in the background. Every animal leaves its own howl till all of them together become a scream of disapproval. The super that appears on the screen confirms this impression: some day, nature will howl us.