With zero PR budget, WILLBUM instantly ignited interest from people around the world, especially

on Google+. In the first 3 weeks after the launch, it attained more than 3,500,000 impressions on

Google+, and more than 5,000 futures were born on WILLBUM to activate their futures.

However, this is just the beginning. Even now, new futures are being born, by recognizing objects

and connecting shared human emotions.

Moreover, it will expand the possibility for new photography services. Now it plans to adopt travel

services for the travel industry, by showing relevant products to travel to locations of photos people

have found as their futures. It will expand to collaborate with a variety of industries to activate

people's futures, to create new monetizing models relevant to photography, by converting data of the

photo into human emotions.

The core experience of WILLBUM is to have your own journey by connecting photos with the same

emotion from your past. And the journey connects you to a photo from someone else's past on

Google+, as your future with the same emotion.

The key to this experience is how we can revive the emotion, feeling, sound or color of the moment by analyzing the data on the image.

The visual-recognition technology of WILLBUM is the answer. We built our own algorithm to understand emotions at the time when you took the photo by recognizing objects in it. The algorithm lets us access to why you felt like taking the photo.

Moreover, it adopts the color-recognition technology that analyzes colors in the image to attach its original color-sounds to your journey. Here, colors you saw at the time reappear in the style of emotional music.

Because WILLBUM believes data can be converted into humanity.