The core experience of WILLBUM is to have your own journey by connecting photos with the same emotion from your past. And the journey connects you to a photo from someone else’s past on Google+, as your future with the same emotion.

The key to this experience is how we can revive the emotion, feeling, sound or color of the moment by analyzing the data on the image. The visual-recognition technology of WILLBUM is the answer. We built our own algorithm to understand emotions at the time when you took the photo by recognizing objects in it. The algorithm lets us access why you felt like taking the photo.

Moreover, WILLBUM adopts the color-recognition technology that analyzes colors in the image to create its original color-sounds for your journey, also combining ambient sounds of streets, natures, homes, people, pets and so on in the image by recognizing objects in it. Here, colors you saw at the time reappear in the style of emotional music.

Because WILLBUM believes data can be converted into humanity.

With zero PR budget, WILLBUM instantly ignited interest from people around the world, especially on Google+. In the first 3 weeks after the launch, it attained more than 3,500,000 impressions on Google+, and more than 5,000 futures were born on WILLBUM to activate their futures.

However, this is just the beginning. Even now, new futures are being born, by recognizing objects and connecting shared human emotions.