With the Broadcasters increased coverage of the tournament on TV, Radio and online and with access on social media, the brief was “BBC comprehensive multi platform coverage gets viewers closer to the tournament than ever before”.

We delivered a 360 campaign across TV, Radio and online. Starting 2 weeks out, we had a broad range of assets on-air and in a digital space. The launch trail was released first, followed by radio and the on-air multi-platform trail telling viewers how they could view Wimbledon across the BBC. The campaign continued throughout the 2 week tennis tournament with new content reaching our online audiences such as; the excuse generator for Murray V Federer (a social piece of content that gave viewers fun ‘excuses’ to watch the game while at work; the umpire game for Facebook for viewers to make the ‘IN or OUT’ call; and the documentary following the tough journey of a lesser known female player trying to book her place at Wimbledon.

The range of content in all these areas meant we were able to serve a wider audience – not just tennis fans but