Every year the Wimpy family restaurant runs a breakfast promotion that includes a free mug. It's become an institution, with some enthusiasts collecting every mug for the last 20 years. In this commercial, a mug fancier is showing a documentary crew his extensive collection. The sound guy struggles to keep his boom out of shot and when he lifts it disaster strikes. The distraught collector is the perfect candidate for the Mug Collector’s breakfast; there are seven mugs to collect to start his collection afresh.