Cannes Lions
BUTLER, SHINE, STERN & PARTNERS, Sausalito / MINI / 2013
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When you’re small, you have to be crafty, tenacious and tireless. You have to overcome skeptics and defy the odds. MINI has always stood for the underdog and the challenger. So we created an Olympic rallying cry embodying this truth about MINI: WIN SMALL. And we celebrated the underdog.
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