Cannes Lions
DDB UK, London / NESTLE / 2011
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The ad shows scenes of proud owners and their beloved dogs as if posing for a family portrait.The dogs and owners are of all ages, shapes and sizes.We see them standing in places where they would all go together; from a sunny beach to the corner of a council estate.As we see the various tableaus we hear this poem:For all the dogs who run a lot. Who jump a lot. And catch a lot.For those who like to be the boss a lot.Or just enjoy the air a lot.Who dig a lot.And hide a lot.For those who spin around a lotAnd the ones who put up with quite a lot.Who share our joys and tears a lot.And remind us daily just what we’ve gotTo all these friends we love a lot we say thank you.We then show a large can of Winalot.
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