Cannes Lions
McCANN WORLDGROUP, Madrid / CURARTE FOUNDATION / 2016
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The purpose of the foundation Curarte is to improve the quality of life for children in hospitals through games, creativity and art, contributing to improve their health during their stay in the hospital.
For this reason, this spot tells the story of two children playing in their rooms, one of them in the hospital, and using their creativity to challenge each other in a costume play to show that even in different circumstances children keep being children.
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