Cannes Lions
BEIJING QUANSHI ADVERTISING / MICROSOFT / 2007
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Description
The question at the bottom right spurs audience curiosity. The interactive advertisement emphasises the interest of doing a robot by yourself. It leads the audience to experience the development of a robot from accessories to a whole body. At last, the surprise of forming the full robot body encourages the audience to attend the 'Robot Competition' and click the advertisement. The advertisement intents to catch the curious and users eyes.
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