A promotion campaign for Microsoft Windows Live, especially focused on promotion of utilisation of Live Search.

The project concept is "birds learn/sing words of human".Its main components are1. A "bird" blog accessory placed on each blog entry by users.2. A seeding site to deliver the bird accessory, which also functions as a CGM portal.Each bird is a representation of a blog entry. She not only sings the search word, but also brings relevant birds(=entries) from other blogs along with results of Live Search.On the seeding site, relevant birds(entries) are brought in as results of Live Search and chorus the search words together.