The camera is one of the top features people look for in a smartphone. And every smartphone maker claims to have the best. Up until now, there hasn't been a way to accurately and objectively compare smartphone cameras due to all the factors that come into play while taking a picture. That's why we created the Windows Phone Rig. It is a revolutionary smartphone demo that let's people finally compare up to 5 smartphone cameras at the exact same time. The Rig houses a variety of phones with custom native apps for Android, iPhone and Windows Phone Operating Systems. With the push of 1 button, people can take the exact same picture with multiple smartphone cameras at the exact same time and allows the product to speak for itself.

Recital showed strong performance—Recital 30/60 had driven healthy Purchase Consideration Linkage scores, among those who remembered the ad and the brand. According to Microsoft Ad Tracking.

Additionally, Recital drove significant lift in social conversations (over 1 million YouTube comments between 8/8/13 and 9/4/13) and had a strong impact on Purchase Intent (a 205% increase) conversations and Nokia Model mentions following the ad’s launch on YouTube.

Twitter generated the most as specific comments (62%) for the Recital ad. While usually a neutral channel, the ad received, very high positive sentiment among tweets.

A kid's play is one of those times when you want to get the perfect shot. But most phones aren't capable of capturing quality photos at a distance. Even if it's just a few rows back. With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best seat in the house.

31% of all US Window Phone Oct – Dec sales were attributed to ATL (mostly recital) after controlling for the impact of other Marketing, Launch, Competition and Seasonality effects.