As speed is the key message, we created the world's first interactive experience built on YouTube’s unique playback speed control.

We deliberately slowed down a video, which symbolised our pace of life is hindered by using other smartphones. Then, we invited audience to help the characters get a Windows Phone by activating YouTube’s double playback speed. The characters were excited about the speedy pace after adjustment, implying that a faster Windows Phone unleashed our full potential.Organic shares on Facebook acted as a main channel to maximise the campaign effect.

With zero media budget, the video generated over 80,000 views in 3 days, pushed it to No. 1 popular video (Film & Animation) in Hong Kong. It successfully maximises awareness of Windows Phone and delivers our message in an innovative way.