Cannes Lions
PRISTOP, Ljubljana / MICROSOFT / 2007
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The page is for the new operating system Windows Vista. The idea is in its form and usability and not that much in its language. The idea is to "forget you're on the internet". And we accomplished that by form in which the site operates... The entry page with two big knobs asks you whether you would like to go to Home or to Business department. When you click (for example) the left one, the page opens. If you press F11 (as stated in reception), you get the best feeling of the site: THE SITE OPERATES LIKE WINDOWS VISTA, SO THE PRODUCT IS THE SAME AS ITS PROMOTION. You can use Start button (left bottom) or icons on the desktop to navigate. Windows opens, closes and moves like in real Windows Vista. The features of the site are (icons on the desktop):- Presentation of different Windows Vista versions,- Vista Freak competition: participants were posting their artwork (movies, music, photographs, T-shirts and gadgets),- Vista Freak statistics and winners,- Vista Freak Gallery - all features work like in real Vista (Media Player etc),- Gadgets on the right: time, weather, lotto,- Start button, where you can navigate and search files. Since the page is a look-a-like of the operating system, it is probably the first page where you can forget that you're surfing on the internet. It may mislead you to start looking for your hard-drive files :-)
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